Snapchat’s Landmarkers Feature Enters India, Lens Studio 2.1 Released With New Templates

Snapchat's Landmarkers Feature Enters India, Lens Studio 2.1 Released With New Templates

Photo Credit: Snapchat

Gateway of India can get an AR treatment through Snapchat’s Landmarkers feature

  • Landmarkers feature was originally launched in April
  • Snapchat users can add fun effects through the new feature
  • Lens Studio 2.1 debuts with six new Lens templates

Snapchat parent company Snap has expanded its presence in India by bringing the Landmarkers feature to two Indian monuments. The feature, which is designed to let users superimpose augmented reality (AR) experiences on top of popular architectures, was initially launched back in April. It uses data from the public stories posted by Snapchat users through the Our Stories section to deliver a digital representation of physical landmarks. The expansion of the Landmarkers feature is a part of the Lens Studio 2.1 that has been released globally to build new AR-based filters, which the company calls Lenses.

The Landmarkers feature on Snapchat was initially designed to support five locations around the world, namely Buckingham Palace in London, UK; Eiffel Tower in Paris, France; Flatiron Building in NYC, US; TCL Chinese Theater in Los Angeles, California, US; and the US Capitol in Washington, DC, US. However, Snap has now expanded the experience by adding the Gateway of India and Taj Mahal to the list of supported places. This means Snapchat users aka Snapchatters will now be able to add fun effects when they’re around these two monuments in India. Lens creators can also use the feature to bring new AR experiences to the available monuments.

“Our goal is to continue to scale and allow our community or ecosystem to engage in the world and to be curious about the world, to discover the world, and to do that all in the camera — with the Landmarkers,” said Eitan Pilipski, VP — Camera platform at Snap, in a telephonic conversation with Gadgets 360.


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